Apple CEO Tim Cook Says AI Should Be Embraced During Beijing Visit
CEO highlighted the growing impact of artificial intelligence during a visit to Beijing, saying AI is transforming industries rapidly and should be embraced rather than feared.
Cook made the remarks while visiting an art and cultural space in the Chinese capital on Saturday, where he observed how artificial intelligence technologies are being used to support cultural preservation and digital innovation.
Tim Cook Praises AI Innovation
During the visit, Cook emphasized that AI is becoming an important force shaping the future of technology, creativity, and society.
He pointed to the use of AI in preserving cultural heritage and enhancing artistic experiences as examples of how the technology can positively contribute to different sectors.
Cook reportedly encouraged people to adapt to the fast-changing technological landscape instead of resisting it, noting that AI-driven innovation is accelerating around the world.
Beijing Visit Linked to China Development Forum 2026
The Apple CEO was in Beijing to attend the , which officially opened on Sunday.
The annual forum brings together global business executives, policymakers, and industry leaders to discuss economic cooperation, technological development, and future investment opportunities in China.
This year’s discussions are focused on innovation, advanced technologies, services, and international business collaboration.
China Remains Key Market for Apple
Cook’s participation in the Beijing forum highlights China’s continued importance to Apple’s global business operations and supply chain.
China remains one of Apple’s largest consumer markets and a major manufacturing hub for the company’s products.
The visit also comes as global technology firms increasingly invest in artificial intelligence research and development amid growing competition in the AI sector.
Industry leaders attending the forum are expected to discuss how emerging technologies such as AI could shape the global economy and future business strategies.
